Remember Copenhagen? The 'COP15' climate summit that was supposed to deliver a fair, ambitious and binding deal to save the world...

Ok, so the negotiators haven't delivered yet - but the innovative digital media campaign which mobilised civil society for the summit has been recognised as a 'game changer' with an award from the We Media Conference.

TckTckTck received the award for their 'open-source' campaign which encouraged collaboration between hundreds of organisations and empowered alternative media at the conference. Jason Mogus, TckTckTck's digital strategy manager, said:

"On the digital and media sides of the campaign, one might say we threw a lot of spaghetti on the wall to see what sticked (which is the culture of digital media - the field is so new there is a lot of experimentation). So it was very rewarding for all of us to hear that some of those experiments bore fruit..."

One of the experiments that worked beyond all expectations was OneClimate's pioneering interactive TV channel, Copenhagen Live 24/7. It received more than 4 million views during the course of the conference - and this came on top of the 2.5 million page views that TckTckTck's website received in the four months leading up to the summit.

TckTckTck's support was instrumental in enabling OneClimate to broadcast from Copenhagen. Over the two weeks we transmitted more than 200 hours of footage from the Bella Centre and our broadcast received around 2 million unique viewers. On one day alone, people from more than 170 countries tuned in.

We realise you probably don't have 200 hours to spare, but if you'd like to get a sense of the excitement we've done our best to capture it in 2 minutes.

...so we, the people of the world, didn't get what we wanted from the politicians at Copenhagen. But we're not done yet. And we're equipped with a more effective arsenal of digital media tools than ever before. 

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Without TckTckTck's support we wouldn't have been able to get to Copenhagen. OneClimate is currently trying to raise the necessary funds to broadcast the 'People's Conference' from Bolivia next month. But we need YOUR SUPPORT! If you think you could help us get there, pop an email to oneclimate[at]oneworld.net.

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